Response to the recent news published by Nation's Restaurant News about Toast's service Fee

In response to the recent news published by Nation's Restaurant News about Toast's implementation of a $0.99 fee on all online orders over $10 (details of the article can be found here), we at CoffeePass want to express our understanding of the concerns this change might bring to both businesses and customers. Changes in fee structures, especially those directly impacting customers, can sometimes create a challenging situation for all involved parties.

At CoffeePass, our goal is to ensure a balance between providing value to customers and maintaining the sustainability of our business model. Hence, we have designed our platform to alleviate some of these concerns. Customers using CoffeePass can add money into a wallet, enabling them to consolidate their purchasing power into larger transactions, which significantly reduces the per-transaction costs. This way, customers can effectively avoid the additional fees associated with many smaller, individual purchases. 

Here’s how it works:

  • Add Funds to Your Wallet: With CoffeePass, customers can load funds into their account's wallet. This can be done at any time, giving customers the freedom to decide when and how much they want to add.
  • Lower Transaction Costs: By adding funds into their wallet, customers are essentially creating a 'bulk purchase.' This reduces the total number of transactions, subsequently lowering the transaction fees that would be incurred with individual purchases.
  • Convenience and Savings: Each time a purchase is made, the cost is simply deducted from the wallet balance. No need to worry about additional processing fees.
  • Greater Value: The CoffeePass wallet system offers more value to customers. It not only helps avoid additional costs, but it also enhances the overall user experience with a simple, seamless purchasing process.

We understand that the industry is constantly evolving, and it's essential to find ways to adapt while continuing to deliver exceptional value to customers. While Toast’s fee implementation may be necessary from their perspective, we're proud that CoffeePass can offer an alternative that upholds our commitment to creating a user-friendly platform that provides the best possible experience for our customers and partners.

To learn more about how CoffeePass can help you navigate these changes and continue delivering a great customer experience, please reach out to us at warren@coffeepass.io. We're here to help.

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Warren Sturt
CEO CoffeePass
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